A reminder I see play out almost every day in Google Ads.
Ads don’t waste money — bad targeting does.
Most accounts I audit aren’t broken because of budget.
They’re broken because the clicks aren’t coming from buyers.
When targeting is clean, even small budgets can grow steadily.
This is the mindset I bring to every account I manage.
0 likes · 0 views · Feb 5, 2026
A reminder I see play out almost every day in Google Ads. Ads don’t waste money — bad targeting does. Most accounts I audit aren’t broken because of budget. ...
