Shopify Store Design for Jewellery Brand

A full Shopify design and development project for a London-based jewelry brand. This was quite a substantial undertaking, as the client had previously been using Wix. The project involved starting from the ground up, including migrating all of their products over to Shopify, setting up a custom design, and building out the store’s functionality. Additionally, I worked closely with the client to ensure they fully understood how to operate and manage their new Shopify store, providing detailed guidance and training throughout the process.

YOJ is a contemporary jewellery brand that embodies conceptual creativity and understated elegance. Taking inspiration from the curves and linear lines present in the human body and nature, YOJ's designs exude aesthetic finesse. The brand name is derived from the Hmong word for "wave," reflecting the brand's passion for crafting jewellery that flows effortlessly like waves.With over a decade of experience in the jewellery industry, YOJ launched in 2019 to showcase its creativity to customers, bringing together jewellery, fashion, fluidity, art, and everyday style. The brand's creative DNA reflects the influence of London life and vibe, ensuring its uniqueness in every aspect. YOJ is a community that celebrates individuality and offers a range of sculptural creations and delicate pieces for everyday wear.