Goal: A complete design transformation encompassing brand identity, typography, imagery, photography, website revamp, videos, illustrations, print materials, social media assets, marketing kits, POS displays, communication strategies, and more.

Tools: Figma, Adobe Creative Suite, Slack, Notion.

Timeline: 6+ months

Services: Design Direction, Website Design, Identity Design, Branding, Social Media Ads, Video Editing, Mobile Design, Print Design.

Industry: Cybersecurity, Enterprise SaaS, AI Live link: https://www.sentinelone.com/

SentinelOne, a powerhouse in cloud security with a multi-billion dollar valuation, needed a fresh, compelling design approach. I got asked with an array of responsibilities—ranging from web design and creative direction to logo redesign and billboard creation—I embarked on a journey to elevate their brand presence in a highly competitive market.

SentinelOne, a cloud security leader, needed a brand refresh as they scaled to match their innovative solutions. With expertise in UX/UI and marketing design, I was the ideal choice to lead this transformation.

SentinelOne faced a key challenge: presenting complex cloud security solutions in an accessible and visually engaging way. They needed a cohesive design strategy that resonated with their sophisticated audience across platforms while maintaining brand consistency from web design to video ads.

A team of 8 designers and I developed a design strategy capturing SentinelOne’s cutting-edge tech. We revamped their web presence with intuitive designs, reimagined branding materials, and modernized their logo to reflect industry leadership. I also created impactful video ads and billboard designs that communicated their brand effectively and memorably.

Across 28 delivered tasks, the impact was significant: +12.2% growth in revenue, driven by enhanced user engagement and effective marketing campaigns. The strategic redesign led to a significant -38.1% in cost savings, optimizing marketing spend while maximizing output. Additionally, 4 successful A/B testings provided valuable insights, contributing to a +25% increase in user growth. These outcomes not only reinforced SentinelOne’s market leadership but also demonstrated the tangible value of a cohesive and well-executed design strategy.