Growth Hacking Strategies
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Digital Marketer
Email Marketer
Growth Marketer
HubSpot
In this project, I led a comprehensive A/B testing initiative to optimise timing to improve conversion rates for a website inbound campaign targeting entrepreneurs.
The test involved experimenting with the timing between emails. The results were enlightening: the original email timing proved more effective.
This project highlighted the critical role of fine-tuning email strategies for specific audiences and underscored the importance of balanced experimentation in digital marketing.
My role was pivotal in analysing data, drawing actionable insights, and recommending strategic steps for future campaigns, ultimately enhancing the efficacy of our email marketing efforts.
Hypothesis
If we increase the delay time between each email, we will increase our goal conversions (book a demo). A win would be an increase in demos booked.
Within the workflow set up on Hubspot we set up two paths.
Control - Path 1
The timing between each email is 1 day
Variation - Path 2
The timing between each email is 4 days
Results
Our workflow goal is for the user to Book a Demo.
We found that the contacts who went down Pathway 1 were more likely to book a demo compared to Pathway 2 with the 4 day delay.
Goal Criteria Met (number of contacts that booked a demo)
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Posted Dec 13, 2023
Utilised A/B test timing delays to drive rapid business growth through targeted digital marketing campaigns.
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Tags
Digital Marketer
Email Marketer
Growth Marketer
HubSpot
Email Campaign Optimisation
Data-Driven Email Marketing