At Digstown, we transform dogs' lives with fresh, nutritious food, born from our passion and 20 years of dog care expertise.

SCOPE: This project involved a full design of the website’s user interface, including structuring its architecture to enhance the user experience and meet modern standards for the dog food industry.

STRATEGY: We focused on two key areas: improving the site’s visual appeal and usability, and reorganizing its structure for better navigation and content presentation.

RESEARCH AND ANALYSIS: We started with a thorough review of the existing dog food websites, pinpointing areas for enhancement. in addition, we conducted market research to understand the latest trends in dog food website design.

DESIGN CONCEPTUALIZATION: With these insights, we developed design concepts, creating wireframes and prototypes. Each design element was crafted to align with digstown’s branding and cater to user expectations.

DEVELOPMENT: During development, we employed an agile approach, incorporating iterative feedback. We utilized the latest web technologies to ensure the website is smooth, responsive, and accessible.

to engage users, we adopted a narrative approach, presenting the evolution of the website in an engaging manner. Each section of the website narrates a part of digstown's story, with interactive elements enhancing user engagement and dynamically conveying information.