An umbrella brand for a Finnish family project to create playable products inspired in board games and books to help families have quality time playing together.

The goal: Create visual identities and assets for the brand and its main product with guides to independently create social media, website and promotion documents for stores and libraries.

Created unique and friendly visual identities for their umbrella brand and its first commercial product by crafting custom handmade typographic logos, icons, decorative elements, and patterns.

Implemented the new visual identity in a friendly packaging design, ensuring visual consistency and encouraging user engagement by adding playful visual elements.

Promoted brand consistency by developing comprehensive brand books for future applications.

Redesigned multiple product packaging for subsequent storybooks.