An original energy drink concept brought to life through cinematic 3D, interactive storytelling and a cosmic visual identity.

The concept Nova Energy is a fictional, space-inspired energy drink brand I created. This self-initiated project expands its original identity and campaign film into an interactive web experience.

The challenge Translate the atmosphere of a cinematic product spot into a website that visitors can explore at their own pace, balancing expressive motion with readable content.

The experience A continuous 3D can journey connects the brand’s origin story with three distinct flavour worlds: Deep Space, Ancient Spark and Event Horizon. Each introduces its own colours, celestial effects and soundscape.

Timed transitions reveal new labels, an articulated opening sequence releases the contained energy, and an interactive archive lets visitors explore the original packaging artwork.

The build Built with React, TypeScript, Three.js and Anime.js, with responsive layouts, coordinated asset loading, optional sound effects and reduced-motion support.

You can visit the website here