Rossalia — Custom Agritourism Website & Booking Experience
Luca Fantini
Rossalia - Fully custom made booking platform
The Project
Rossalia is a Tuscan agritourism that needed a professional website to present the property and give potential guests a clear way to discover the experience, accommodation and surrounding area.
The original brief was intentionally simple: create a website for the property.
With broad creative and technical autonomy, I developed that initial requirement into a complete digital experience, taking ownership of the project from visual direction and UX through development, multilingual architecture, SEO and custom functionality.
Custom responsive interface across desktop and mobile.
From a Simple Brief to a Complete Digital Product
Rather than working from an existing UI design or detailed technical specification, I defined most of the project's requirements as the work developed.
The goal became more than simply putting Rossalia online. I wanted the website to communicate the character of the property, work effectively for international visitors and provide a solid technical foundation for organic search and future growth.
Digital Visual Direction
Rossalia already had its own identity and setting to build around, so my role was to translate those elements into a coherent digital presence.
I developed the visual direction around the atmosphere of a Tuscan countryside stay, combining large photography, restrained typography, generous spacing and a clear hospitality-focused interface.
Beyond the Accommodation
I also treated the website as part of the guest experience rather than simply a catalogue of rooms.
Local restaurants, wineries and nearby experiences were integrated into the content to help visitors understand the area and position Rossalia within the wider Tuscan experience.
Curated local restaurants and wineries integrated into the guest experience.
Custom Development & Booking Experience
The website was developed from scratch, allowing its functionality to follow Rossalia's actual needs rather than the limitations of a pre-built theme.
A custom availability flow was created to make room selection and date availability easier to understand while keeping the experience consistent with the rest of the website.
Custom availability calendar and room-based booking inquiry flow.
Multilingual Experience & SEO
Multilingual support was not part of the original brief, but became an important addition given Rossalia's international audience.
I structured the website to support localized content and implemented multilingual SEO so each language version could provide a consistent experience while maintaining its own search presence.
The Result
The finished website gave Rossalia a complete digital presence rather than simply an online brochure.
It combined the property's identity with a custom responsive experience, multilingual accessibility, search optimization and practical booking functionality.
Full summer occupancy in less than one month
According to the client, the new website helped Rossalia reach full occupancy for the entire summer season in less than one month.
Visit Rossalia Here
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Posted Sep 2, 2026
A custom booking platform for a Tuscan agritourism, developed from an open brief with full ownership of design, UX, multilingual architecture and Local SEO.
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Timeline
Apr 2, 2026 - Jun 2, 2026
