Homepage Copywriting for Launch with Intent

Overview 🔎

In a slow season I decided to get creative, downloaded this beautiful website from freepik, created a client + brand, and wrote the copywriting for their homepage.

The Brand and Its Position in the Market 📍

Launch with Intent is unlike any other advertising. They provide campaign advertising services for small to medium-sized brands who are making heart-centered changes to everyday life. They include a soft launch of ads, to generate brand awareness and not as a separate service, before getting their client's campaign started for their service, product, event, etc.

Problem & Solution 🤝

Launch with Intent wants to position themselves better and speak to their target audience in a direct but inviting way. By writing the copywriting for their homepage it offers that sense of duality while speaking to their ideal client and sharing why they're the best ones to do their next campaign.

Goals/Requirements: • Share their unique angle • Invite playfulness into the copy • Understand the pain points they're solving

Process 🛣

Since this is a made-up brand and the homepage is a template, I got off of freepik, there was total freedom on who the client is, how they match what I look for in a client, and what they're doing for their people.

I first began with a pen and paper and wrote down their details.

What are they? A creative agency.

What do they do? Offer advertising services for campaigns.

Team executing campaigns? Copywriter, editor, graphic designer, web developer, and manager.

Steps for a successful campaign? Concept, script or copy for advertisement, artwork is created, editor views ad and makes edits to submit final revision, manager checks message and that the content reflects their marketing strategy.

Target audience? Small to medium-sized business who's also a brand making heart-centered changes to everyday life. Has a small but mighty team that makes long-lasting impact.

Pain points they're solving? Lack of creativity, brand awareness, and new approach needed when launching the product, service, event, etc

Results 🎁

I was able to write a concise brand voice while infusing their brand messaging and keeping their copywriting sounding human.

Name Copywriter and Brand Strategist

Takeaways 📣

Creativity out of the norm is so fun! While this is a mock-up of a brand and website that doesn't exist, I wanted to let myself explore what it would be like to put it all together. The only thing I would change are the pictures I used. They're definitely beautiful in their own right but it was all I could find via Unsplash that matched my vision and I didn't want to get caught up on it since the real focus is the copywriting.