Kattvalp: Cultural Insight Experiment

Kattvalp (Swedish for Catpuppy) is an experiment in how insight can emerge by stepping into contemporary phenomena and looking out at the world, instead of the other way around. Born out of frustration with the rigid consultancy format, Kattvalp aims to replace dry analysis with unfiltered humanity.

The method behind its insights is based on interpreting signals from contemporary culture through memes, music, fashion, art, and internet culture. These impressions are then combined with research, sociology, and philosophy to understand how new values and markets take shape.

The visual expression draws from the chaotic language of internet culture, using strong contrasts, references to memes, DIY design, and bootleg graphics. This visual identity embodies Kattvalp’s philosophy of participating rather than analyzing from a distance.