Improving eCommerce Sales by 50%
Benoit Beaulieu
Project Overview:
The founder of a DTC eCommerce brand sought help to scale their business and improve their Black Friday-Cyber Monday (BFCM) campaign. My approach included scaling ad spend on Meta and Google, enhancing affiliate marketing, optimizing conversion rate through web development, and implementing new email flows.
Results:
Sales Growth: Increased total sales by 50%, with a 16% increase in total orders and a 30% rise in average order value over the course of 1-year.
BFCM Campaign Success: Boosted BFCM net sales by 48% and gross sales by 42%, while maintaining a 4.96 blended ROAS and keeping discount levels steady.
BFCM Performance
YoY Sales Performance
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Posted Oct 9, 2024
Scaled DTC brand: +50% sales, +30% avg order value, +48% BFCM net sales. Managed ads, affiliate marketing, CRO, email flows. Maintained a 4.96 blended ROAS.
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