When crypto startup Bloom approached us to start their transformation from an existing open-source wallet into an intuitive consumer-grade multi-chain solution, we saw massive potential for improvement through strategic design thinking.

We performed some initial competitor research, looking into 20+ crypto wallet websites, analysing patterns and strategic positioning. We reviewed and solidified the chosen direction based on findings.

For the new website, Andrew directed the core communication, UX and layout, working with input and feedback from the Bloom team.

The dashboard needed an improved take to take the visibility and management of assets to a modern standard. Through a series of concept evolutions, we explored layouts and interactions to redefine standards for a one-stop asset management platform.

Beyond seamless transactions and NFT management, Bloomwallet.io presents an intuitive governance voting section. Gone were the days of cryptic proposals and cumbersome interfaces. We crafted a clear, visually engaging experience that empowered users to actively participate in Bloom's future.

We created a visually stunning, intuitive space where users could proudly display their collections, complete with captivating thumbnails, detailed information overlays, and convenient filters for easy browsing.

By making Wallet Connect integration smooth, secure, and easy to understand, Andrew ensured that Bloomwallet.io wasn't just a place to store assets, but a launchpad for users to begin their journey with Web3 confidently through the boundless frontiers.

We painstakingly crafted the flows for the WalletConnect experience, identifying and working around friction points for a smooth and intuitive Web3 connective experience.