This initial zero to one stage included PoC product ideation, product planning, wireframing, brand and UI design. Utilising expert validation and collaboration, the outcome was a user-centric SaaS platform with unique features aimed at improving efficiency, transparency, and accessibility.

Through two sprint workshops, we ideated around the core brand meaning – “Start with the Why”. Andrew led workshop thinking to help focus the team and define the core aspects and meanings behind the concept. This consolidated thinking around the name Deepr, signifying liquidity and abundance and so the name was chosen by the team.

We also created an entirely new concept for users to understand the risk of their investment being liquidated, which I proposed as “Lighthouse”. Lighthouse changes state depending on the level of risk, making it easy for users to access and understand. This feature has not been developed as a concept by anyone else in such a user-friendly manner, and we're confident that it will make managing DeFi risk much more attainable for our users.

We first outlined an MVP landing page for the alpha product, using a nautical theme and the illustrators were commissioned to provide 3d assets.

This is an important conversion point for users, so the benefits of using the platform need to be very clear. We optimised the core value propositions of the dApp in an easy to understand layout.