Nowe Collagen Pouch — Wellness Packaging Design
Didem Dönmez
Nowe is a wellness brand inspired by the idea that meaningful change begins now. The project explores a modern approach to marine collagen through refined packaging, minimalist branding, and elevated art direction.
The project was created as an exploration of premium supplement branding, focusing on the growing intersection of beauty, wellness, and contemporary lifestyle products. At its core, nowe aims to make health routines feel refined, approachable, and visually elevated.
The visual identity combines minimalist typography, metallic materials, and a restrained color palette to create a clean yet distinctive presence. The packaging system was designed to communicate purity, trust, and modernity while standing apart from the crowded supplement category. Metallic silver surfaces, deep cobalt-blue accents, and subtle graphic elements work together to create a sophisticated beauty-from-within aesthetic.
Sachets
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Posted Jun 5, 2026
Built around the idea of "now", nowe celebrates everyday wellness through simple rituals, clean ingredients, and a contemporary visual identity.
