Brand Identity Design for “I Think Sew”

I Think Sew is my personal brand that combines sewing, embroidery, and upcycled fashion. When designing the brand identity, my goal was to capture the handmade essence and thoughtful storytelling behind each product.

The logo features a clean typography with a zigzag stitch style to it, with colours inspired by embroidery threads, representing both creativity and craftsmanship. Typography choices balance professionalism with a vintage touch, and for a handmade feel a handwritten style font.

This project demonstrates my ability to translate a brand’s values — in this case, sustainability, creativity, and individuality — into a cohesive visual identity. From the logo to supporting brand elements, the identity system creates a foundation for packaging, social media, and marketing assets.

THANK YOU