SIPIAV by Jessica MenaSIPIAV by Jessica Mena

SIPIAV

Jessica  Mena

Jessica Mena

SIPIAV

This animated video was created to support SIPIAV, Uruguay's national system dedicated to preventing and addressing violence against children and adolescents. It serves as a tool to communicate their mission and annual report in a clear, human-centered way.

My Role

I conceived and executed both the storyboarding and motion design, transforming institutional information into an engaging narrative with soft yet purposeful animation. The goal was to present urgent themes through a tone of empathy, clarity, and hope.

What sets it apart

Visually informative storytelling: abstract yet heartfelt visuals to support the gravity of SIPIAV's mission.
Emotional pacing and rhythm: deliberate flow that builds awareness without overwhelming.
Multi-channel adaptability: suitable for social media, presentations, or the official SIPIAV website.

Why it matters

This video is more than an asset — it's a bridge between the data-heavy work SIPIAV does across institutions and real-life impact. By pairing narrative motion with sensitive design, it invites viewers not just to watch, but to understand, feel, and act.

Project Details

Date: April 6, 2022
Service: Motion Design
Client: SIPIAV-UNICEF
Build in: After Effects
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Posted Mar 31, 2026

Motion design video for Uruguay's system addressing violence against children, transforming institutional data into empathetic storytelling.