SIPIAV by Jessica Mena ✦SIPIAV by Jessica Mena ✦

SIPIAV

Jessica  Mena  ✦

Jessica Mena ✦

SIPIAV

This animated video was created to support SIPIAV, Uruguay's national system dedicated to preventing and addressing violence against children and adolescents. It serves as a tool to communicate their mission and annual report in a clear, human-centered way.

My Role

I conceived and executed both the storyboarding and motion design, transforming institutional information into an engaging narrative with soft yet purposeful animation. The goal was to present urgent themes through a tone of empathy, clarity, and hope.

What sets it apart

Visually informative storytelling: abstract yet heartfelt visuals to support the gravity of SIPIAV's mission.
Emotional pacing and rhythm: deliberate flow that builds awareness without overwhelming.
Multi-channel adaptability: suitable for social media, presentations, or the official SIPIAV website.

Why it matters

This video is more than an asset — it's a bridge between the data-heavy work SIPIAV does across institutions and real-life impact. By pairing narrative motion with sensitive design, it invites viewers not just to watch, but to understand, feel, and act.

Project Details

Date: April 6, 2022
Service: Motion Design
Client: SIPIAV-UNICEF
Build in: After Effects
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Posted Mar 31, 2026

Motion design video for Uruguay's system addressing violence against children, transforming institutional data into empathetic storytelling.