Story Behind the Project What does “youth” smell like? Young Rose by Byredo holds Damascene rose not in full bloom—but in tension. I wanted to translate that feeling: the dewy window, the frozen touch, the warmth trying to emerge. Every image, blur, and droplet became a visual metaphor for restraint, longing, and becoming.

Creative Intention This was never about perfume alone. It was about capturing a scent’s story—without words. I approached this as an art director building a film still library: each frame a scene from a larger, invisible memory.

I began with image prompting, refining visual intent via editorial language, pose suggestions, skin realism modules, lighting and camera packs.

Every visual you see was AI-generated — bottle, setting, florals — including editorial-style retouches, lighting shifts, and post-processed transitions.

I built a full mood-to-styling workflow: from fogged-glass macro stills to lifestyle motion frames.

Light: Soft ambient fog, backlit diffusion

Palette: Dusty peach, dew white, faded green

Skin: Subsurface glow, micro-pore realism

Materials: Condensation on glass, velvet petals, cinematic haze

Poses: Blurred wrist, out-of-frame touch, indirect warmth

This project didn’t start with a client brief or a product angle—it started with a feeling.

I was exploring the boundaries of what AI could evoke emotionally—not just generate visually. The scent of Byredo’s "Young Rose" lingered in memory, not in front of a lens. That became the conceptual seed: What if youth was bottled—not as identity, but as emotion?

This wasn’t a product render. It was an exercise in mood direction, where I used AI to build every aspect—environment, materiality, light behavior, even the condensation itself—from scratch. Every detail was considered as part of the emotional architecture. And what emerged was a visual essay on how memory behaves like mist: present, fleeting, tactile, and blurred.

01. Emergence (Scene / Context)

Goal: Evoke a feeling of youth remembered, not shouted. Visuals: Blurred roses behind wet glass. Droplets cling like memory. Narrative:This campaign began with a breath—not a brief. I wasn’t capturing a product, I was remembering an emotion. Mist became the medium, and glass became the veil—separating youth from the viewer just enough to feel distant, but not gone.Each frame lingers between presence and nostalgia.

02. Ritual (Creative Architecture)

Goal: Structure flipped into stillness. Visuals: Minimal compositions. Petals arranged in quiet geometry. The bottle nearly disappears. Narrative:The act of composing these frames became an emotional ritual. Rather than loud branding, I leaned into silence—letting stillness and spacing deliver the tone. There was a choreography in the arrangement of petals, in how light fell gently without spectacle. AI allowed me to direct the scene as if I were physically in it—guiding placement, controlling atmosphere, crafting spatial weight.

03. Reveal (Execution & Emotion)

Goal: Present the fragrance as an arrival, not a statement. Visuals: The bottle appears—not placed, but revealed. Hand gestures hint presence. Narrative:The fragrance doesn’t enter the frame—it emerges through it. It’s held with care, shown through fogged barriers, partially concealed like an unfinished sentence. The emotional weight comes not from how clearly the product is seen, but how gently it appears. That softness—held in the mist, suggested through skin—became the emotional entry point.

04. Detail (Post-Processing & Polish)

Goal: Solidify tone and texture. Visuals: Macro droplets, diffused bloom, soft green shadows, and grain. Narrative:Post-processing was not an afterthought—it was emotional treatment. I preserved water droplets with clarity, added bloom to the highlights, unified the tonal palette in muted greens and sunset warmth. I didn’t want perfection. I wanted realism softened through nostalgia. Every detail, down to the subtle unevenness of light falloff, contributed to the emotional coherence.

05. Outcome (Results & Reflection)

Goal: Reflect on what this work became. Narrative:This wasn’t a product campaign—it was a language test. An image-first direction that revealed the tone of my studio. It proved something to me: that AI is not just a tool for generation, but a tool for intention. "Young Rose" showed me I could design feeling, not just visuals. That I could use AI to art direct nostalgia, stillness, and scent, and communicate it with the same precision as any set-built production.

It became the foundation of my creative philosophy:

12 Editorial Stills (Macro, flat lay, lifestyle)

7 AI Video Transitions (Made with Luma AI, prompt-led direction)

Genesis Prompt Library

PDF Moodboard Deck + vertical format for mobile display

Art Direction

AI Creative Direction

Visual Storytelling

Editorial Photography Styling

Image Prompting

Motion Design Direction

Concept Development

Campaign Narrative Writing

Aesthetic Strategy

Post-Processing / Image Grading

Conceptual Campaign Direction (AI-generated)

Prompt Design & Architecture

Synthetic Product Styling

Editorial Scene Building (AI-generated environments + moods)

Post-Processing Art Direction (grain, tone, texture refinement)

Creative Development for AI-first Brands

Visual Sequencing & Storytelling

I don’t just use AI—I build with it, for brands who want emotion-led direction through technology. Let’s make something that resonates deeper than aesthetic.