Speculative fashion editorial generated entirely with AI, starring ODA_00 — a synthetic character/model developed with consistent reference imagery.
Unlike the industry standard (clean studios, runways), every shoot is deliberately set in degraded, abandoned spaces — Soviet brutalism, crypts, demolished churches — as both an aesthetic and conceptual statement within the SertralinEffect brand universe.
The process involved art direction, iterative prompt engineering to maintain character consistency across outputs, and final series curation for narrative and visual coherence.