SertralinEffect — Brand Identity & Speculative Fashion

SertralinEffect is a speculative fashion brand project built entirely from scratch: visual identity, website, and a complete narrative universe.

I developed the full brand system — color palette (Blue Steel, Ice White, Terracotta), typography (JetBrains Mono), and a documented Brand Protocol — alongside AI-generated editorials starring ODA_00, a synthetic model photographed in degraded spaces (Soviet brutalism, demolished churches) as a deliberate counterpoint to clean runway aesthetics.

The website was custom-designed and developed (HTML/CSS, parallax animations, Netlify hosting), serving as the digital home for the entire brand world.

Outcome: A coherent brand identity system and a published editorial project, used as a portfolio of creative and technical capability.

Complete brand identity system (palette, typography, Brand Protocol)

AI-directed editorial series featuring ODA_00

Custom-built website with parallax animations

Narrative universe rooted in clinical aesthetics and molecular biology as visual language