A calmer social space for real connection

Synnk is a conceptual social media platform designed for people who feel overwhelmed by today’s noisy, cluttered apps. The idea is simple — create a space that feels lighter, friendlier, and more playful without losing the fun of sharing moments with close friends.

My goal was to build a visual identity that makes the product feel calm, human, and energetic in the right places, while distancing it from the typical sharp and hyper-stimulating social app aesthetic.

Synnk is a conceptual social media platform designed for people who feel overwhelmed by today’s noisy, cluttered apps. The idea is simple — create a space that feels lighter, friendlier, and more playful without losing the fun of sharing moments with close friends.

My goal was to build a visual identity that makes the product feel calm, human, and energetic in the right places, while distancing it from the typical sharp and hyper-stimulating social app aesthetic.z

Bright notifications, overloaded screens, heavy gradients. Everything pulls at the user.

The challenge was to create a system that:

feels fresh but familiar,

stands out without shouting,

supports both quiet moments and playful expression,

and remains flexible across UI, marketing, and product screens.

This was a concept brief, so the goal wasn’t to please a client — it was to see how far I could push simplicity and clarity while still keeping a strong identity.

The symbol is a fluid loop representing:

connection,

continuity,

and the ease of staying in sync.

The wordmark keeps a geometric balance — clean enough for digital use, unique enough to feel memorable.

I created three variations:

solid logo

outlined logo

reversed/logo on color blocks

Each works across light and dark themes.

The palette combines:

Deep purple for trust and calm

Vibrant orange & green for energy and play

Clean whites to keep everything breathable

The key was contrast without chaos. Each color has a defined role so visuals feel intentional, not random.

A modern, rounded sans-serif that:

pairs well with bold colors

feels friendly

scales beautifully across UI and marketing

Numbers and special characters were customized to keep the system tight and cohesive.

To bring the brand to life, I built:

content cards

mock social posts

outdoor billboard visuals

website layout mockups

app UI screens

device mockups (mobile + laptop)

The layout system uses grid-based cards, rounded frames, and playful overlays. It gives Synnk its personality without relying on loud effects.

To imagine Synnk out in the real world, I created:

billboard series

street signage

social ads

themed promotional layouts

The messaging angle was consistent — “simple, calm, and made for real connection.”

This concept project showcases how a social media brand can feel modern without being overwhelming, and playful without being chaotic. The identity system is flexible enough for real product development and expressive enough for marketing.

In short:

I help early-stage products build identities that feel clear, human, and memorable — not generic.