Visual identity refresh for the annual women-only party by Zikoko’s HER.
Just as in 2022 and 2023, the HERtitude ’24 identity expresses a simple idea: to place women at the centre.
Official brand identity for Zikoko's HERtitude 2024
This year, the HERtitude logo moves across the page, while pouring out waves of energy that overtake the entire page. Fonts, layouts, colours and illustration styles are inspired by 80s pop culture aesthetic.
Key phrases are; Larger than life, 80s vibe, hot.
Illustrations
