OOLIO
Mihaela Aleksandrova
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Posted Aug 21, 2024
Brand identity and Packaging for Oolio - Greek olive oil, blending traditional Greek heritage with vibrant, modern design for a fresh, authentic appeal
EXTRA VIRGIN OLIVE OIL
MADE IN GREECE
BRAND IDENTITY ⎜ PACKAGING DESIGN ⎜2024
Oolio is a Greek olive oil brand that offers premium, organic extra virgin olive oil, showcasing the deep-rooted heritage and tradition of Greek olive cultivation. The brand is dedicated to delivering an authentic taste of Greece in every drop, seamlessly integrating centuries-old practices with a strong commitment to sustainability and ethical standards.
Oolio’s vibrant and bold approach infuses a lively spirit into the high-quality experience customers expect.
CORE BRAND VALUES & BRAND PILLARS
☉ LIVELY ☉ MEDITERRANEAN ☉ BOLD ☉ RICH ☉ QUALITY ☉ NATURAL
The chosen logo, color palette, and typography reflect the brand pillars and establish a strong, recognizable identity that emphasizes its Mediterranean roots and premium quality.
The label designs for bottles and boxes utilize bright blue and bold white typography, ensuring that the packaging is visually appealing and communicates the product's Greek origin and premium nature.
Design elements, maintaining consistency across all print materials. This approach reinforces the brand’s Greek-inspired color scheme and ensures that all print materials are instantly recognizable and aligned with the overall brand identity.
EXTRA VIRGIN OLIVE OIL
MADE IN GREECE
BRAND IDENTITY ⎜ PACKAGING DESIGN ⎜2024