Sushi's Garden Branding
Jeys Designs
Sushi's Garden is a high-end plant boutique based in Ho Chi Minh City, Vietnam. They specialize in curating and selling premium quality indoor and outdoor plants, catering to plant enthusiasts, interior designers, and individuals seeking to add a touch of nature to their living spaces. As a brand designer, my task was to create a distinctive logo that captures the essence of the brand and communicates its commitment to elegance, sophistication, and love for nature.
The Problem:
Sushi's Garden faced stiff competition in the growing market of high-end plant retail. While they offered an exceptional selection of plants and outstanding customer service, they struggled to differentiate themselves from other plant boutiques. Their existing branding lacked a memorable and unique visual identity, hindering their ability to leave a lasting impression on potential customers and make their mark in the industry.
The Solution:
After in-depth discussions and research about Sushi's Garden's values, vision, and target audience, I developed a creative solution that encapsulated their unique selling points. The final design centered around a distinctive logo that beautifully combined the presence of a cat and a leaf, representing the core attributes of the brand.
Conclusion:
As a brand designer, creating the logo for Sushi's Garden was a rewarding experience. The successful logo design provided the client with a strong foundation for their brand identity, helping them to establish a memorable presence in the competitive market of high-end plant retail in Ho Chi Minh City, Vietnam. The distinctive and elegant logo became the face of the brand, connecting with customers on an emotional level and reinforcing the brand's promise of delivering exceptional, nature-inspired products and experiences.
Like this project
Posted Oct 26, 2023
The new logo for Sushi Garden successfully addressed the client's problem by giving them a distinct visual identity that sets them apart from their competitors.
