ClientCare

ClientCare sought to differentiate itself as the leading EHR and practice management system for midwives and birth centers. The goal was to develop a cohesive, professional and approachable brand identity that resonated with its target audience while showcasing its unique features and values.

I crafted a branding strategy focused on clarity, professionalism and connection. This included a modern logo, a soothing yet dynamic color palette, typographic hierarchy for digital and print applications, and design guidelines to ensure consistent messaging.