srotimi website

Role: Product Designer & Brand & Motion Designer Scope: Visual(UI) Design · Brand design · Wireframing · Website Design · Motion designer

Srotimi is a product design studio for ambitious tech startups, AI, Web3, fintech, and SaaS. We help founders turn messy 0→1 ideas into clear, lovable products, then scale them with systems.

I led the full experience for srotimi positioning, voice, visual identity and motion.

I designed the hero to be intentionally direct and calming for founders: “You’ve got the idea, great—leave the rest to me.” It validates their stage, then clearly transfers the design workload to us, research, UX flows, UI, and handoff so they can focus on building and fundraising.

The minimal layout, big type, and a single Fill Out Brief CTA remove friction and decision fatigue.

I made a sleek logo design animation of the logo, the basic concept of the logo was based on the fundamental shapes of design; circle, triangle and square/rectangle. The theme behind the motion was adopted from the "love, death, robots animation"

We kept the work section intentionally minimal: a clean grid, and generous whitespace so the projects do the talking with a little hover and GSAP animations.

More works

I adapted a very simple and minimal design for the mobile layout not taking out the whitespace and still maintaining the message.