Penguin Management System Design for Penguin Inc.

Stephen Sowunmi

Stephen Sowunmi

The brief was to create/design features within Penguin Inc. that allows it’s employees to track, monitor and interact with data/statistics received from Penguins tagged worldwide through a unified Penguin Management System (PMS).
Objective The aim was to make the product experience a unified experience that serves all employees irrespective of their roles at Penguin Inc. to retrieve, analyse, monitor and track useful data when interacting with the product.
Reel
Research and Discovery The brief was to create/design features within Penguin Inc. that allows it’s I followed the user centered process and conducted a survey and user research to gather insights from employees working at Penguin Inc. as well as people experience with similar apps or technologies(such as; ICARUS, MOVEBANK, LOTEK, and COWMANAGER) inorder to get acquainted with their opinions, wishes and needs.
Based on the Three(3) groups of employees highlighted in the brief, I identified patterns and similarities which helped me to uncover insights and identify user needs.
Target audience The outcome of this product targets all employees of Penguin Inc. who deeply cares for Penguins and need better insights about their well-being and activities.
Target audience
Target audience
Goals and Solution I created a sticky note map which helped me to see which ideas might be combined to make sure all problems found within the brief are solved.
Making the system responsive and accessible to user when offline and Online
Allow users to use the system across various devices ranging from mobile to desktop
Some critical system features will be made available offline for better accessibility
Users will receive notifications/critical alerts whether online or offline
Improving UX/UI to make sure new features are easy to find and use
Create an app walkthrough or guide that will appear when users use the system for the first time.
Designing of a simple and intuitive interface
Creating a simple user flow that guides employees to achieve their goals faster
Data will be displayed in a catchy and understandable way and also made customizable for better insights required by other advanced roles
Creating a unified and customizable system that can be used by all employees regardless of roles
Allow employees regardless of roles to be able to perform any task required using the same system.
A customizable feature will be implemented that allows employees to customize their display/home page based on preference
Improving employing trust of data by adding time/ date of last update, report button of inaccurate data and a support system.
Improving the experience of data sharing/collaboration, in-depth details of penguins data and adding of notes.
Allow employers to share updates among themselves
Enable a feature that allows employees to add notes or observations
Allow employees to collaborate on ideas through messaging or communities
Users can have detailed preview of a particular penguin to view species and other datas including setting of notifications for that particular penguin.

Tabs and Screens

Home Screen
Overview
Population
Health status
Environment
Mobile UI screens
Home screen - dark UI
Home screen - dark UI
Home screen - Light UI
Home screen - Light UI
Insights Screen
Penguin Profile
Health Status
Tracking History
Notes.
Insights screen
Alerts Screen
Health alert
Environmental alert
Population alert
Tracking alert
Mobile - Alerts
Mobile - Alerts
Mobile - Alerts
Mobile - Alerts
Desktop - Alerts
Desktop - Alerts
Community Screen To foster data sharing and collaboration, I designed a community screen where employees can join different topics and talk about a research, ask questions and give feedbacks to other users questions.
Community - screens
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Posted Sep 13, 2025

Designed a unified Penguin Management System for Penguin Inc. employees to track and interact with penguin data.