A digital-first communication strategist. Leading digital integrated strategic communication for key clients. From studying the market ecosystem to observing brand activities, macro & micro digital trends to leading the functional planning exercise and monitoring implementation.

A typical day includes understanding client's expectations and helping shape ideas, optimise multiple communication projects and campaigns. Currently advising on a major multimillion-dollar cosmetic brand.

Responsibilities included implementing digital offerings and managing the entire portfolio of digital clients under one umbrella, exceeding revenue and profitability goals for digital practice by working with teams to create and regularly review action plans. Managing client perception with respect to the project. Advise clients on strategic communications programs.