AI-powered Survey SaaS for Marketing Teams

This is a modern SaaS platform concept designed for marketing managers to create intelligent, Gen Z-focused survey campaigns. The product streamlines the entire research workflow, from campaign setup and respondent targeting to AI-assisted insights and result analysis.

I designed key UI screens and system logic to support:

Multi-role user flows

AI integration for ideation and analysis

Scalable respondent management

Clear dashboards and reporting

A high-level command center where users track campaign performance, response quality, and sentiment trends. Designed for actionability, it includes a campaign pipeline, quick stats, and visual breakdowns of live campaign engagement — all powered by real-time platform data.

An assistant-style interface that helps users start smarter. It suggests campaign ideas, targeting strategies, and even auto-generates headlines or survey drafts based on platform trends, built to reduce friction and support creativity with AI as a partner.

A filterable database of Gen Z respondents. Users can sort by age, device, major, or graduation year, and select participants for campaigns in bulk. Contextual menus allow for messaging, assigning to campaigns, or viewing engagement history.

Dark mode is fully accessible and optimized for contrast-heavy workflows like night use or accessibility compliance.

The starting point of the campaign creation flow. Users select from common research goals — like brand testing or competitor analysis — using visually distinct, semi-abstract avatars. This step lowers the barrier to entry for non-researchers and sets the tone for a guided, focused experience.

I’d love to help. Whether you’re building from scratch or rethinking legacy systems, I specialize in turning complexity into clarity — with systems thinking, beautiful UI, and strategic UX.