Vroom

Harrison Maher

User Researcher
UX Designer
Product Designer
Figma

Background

In today's fast-paced world, renting cars has evolved into a customary exercise for individuals embarking on journeys or finding themselves in unfamiliar territories. The convenience and flexibility offered by car rentals have made them an integral part of modern travel experiences.

The Problem

Phone calls alone are no longer sufficient for making car booking arrangements. The limitations of phone calls include the inability to visually see what vehicle are renting for your trip, which can lead to uncertainty and misunderstandings. Moreover, communication over the phone may encounter language barriers, making it challenging to convey and understand important details.

Project Goals

To create an intuitive experience that appeals to a wide audience, the design must prioritize clarity and remove any elements that require guessing during the car booking process.
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