SaaS Streaming Platform Subscription WebApp Next.js Node.js

Daniil

Daniil Novikov

💰 I achieved a page load time of less than , even with 1,000,000+ pieces of content on the platform. This significantly reduced bounce rate by 25% and cut customer acquisition costs by 15%, saving more than $2000/month in marketing spend. This platform have more than 150.000+ users for now.

📝 Project Story

Through a direct request on a freelance platform, we were approached by a client who wanted to create a high-quality streaming service for movies and TV shows across multiple platforms. The main goal was to develop a robust product that delivers an exceptional user experience on web, mobile, and smart TV devices.

🎯 Project Objectives

🏗 Scalable Server Infrastructure – Develop a high-performance infrastructure capable of handling a large user base without compromising speed or stability.
📊 Custom Analytics & CRM System – Build an in-house analytics system to track user behavior, session data, search insights, and viewing habits, along with an integrated CRM for user analysis.
🎨 Modern & Engaging UI/UX – Design an intuitive and visually appealing interface to ensure a premium viewing experience.
📱 Native Mobile & TV Apps – Develop fully optimized applications for Android, iOS, and smart TVs to provide a seamless cross-device experience.
🎬 Smart Streaming & User Experience – Implement key features such as subscription-based access, cross-device resume functionality, personalized recommendations, and an advanced search system.
💳 Payment Integration – Integrate a secure and reliable payment system for subscription management and monetization strategies.

🛠️ How I Implemented Screenify Project Tasks

⚡ Performance Optimization with Redis & Next.js – Used Redis caching and Next.js server-side rendering with caching strategies to ensure ultra-fast page load times despite hosting over 80,000+ content items.
📥 Offline & AirPlay Support – Implemented local downloads for offline viewing and AirPlay support for seamless streaming to external devices.
🗄 Robust Database Architecture – Utilized PostgreSQL with clustering and sharding for scalable and efficient content storage, while MongoDB was used for storing user-specific data such as watch history and preferences.
🌐 Custom CDN & Load Balancing – Developed a proprietary CDN to optimize video delivery, alongside DNS-based load balancing to distribute traffic efficiently across microservices.
📊 Advanced Analytics & CRM – Created an in-house analytics system to track user engagement, search behavior, session duration, and watch patterns, integrated with a custom CRM for user data management and insights. Screenify is now a fully scalable, high-performance streaming platform that provides an intuitive, fast, and engaging viewing experience across multiple devices 🚀

💻 TECHNOLOGIES USED

NextJS
React.js
NestJS
AntDesign
NestJS
PostgreSQL
TypeScript
Socket.io
MongoDB
React Native
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Posted Aug 28, 2025

𝗟𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟭𝘀 load time ⚡ with 𝟭,𝟬𝟬𝟬,𝟬𝟬𝟬+ 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 & 𝟭𝟱𝟬𝗸+ users 📈 cut bounce rate 𝟮𝟱%, CAC −𝟭𝟱%, saving $𝟮𝗸+/mo