I redesigned the Astrid &

I redesigned the Astrid & Miyu-inspired Shopify jewelry store to deliver a premium, luxury-focused shopping experience that balances elegant aesthetics with high-converting eCommerce design principles. The project focused on improving user experience (UX), enhancing visual storytelling, and creating a seamless customer journey from homepage to checkout.

The redesign features a clean, modern interface with refined typography, immersive lifestyle imagery, intuitive navigation, and strategically organized collections that make it easier for customers to discover products. Product pages were optimized with trust-building elements, compelling product layouts, clear calls-to-action, and a mobile-first design to maximize engagement and conversions across all devices.