Meet Radiating Hope, a global nonprofit dedicated to improving radiation oncology and advancing cancer care in developing countries. Since 2009, Radiating Hope has equipped over 30 hospitals worldwide with life-saving radiation therapy equipment.

Radiating Hope’s outdated website from 2006 failed to reflect their impactful mission. Poor navigation and unclear messaging made it difficult for visitors to engage or donate, while the lack of a cohesive brand identity left the organization feeling generic and unmemorable.

Our goal was to create a modern, intuitive platform that clearly communicated their mission, built trust, and inspired action.

We redesigned Radiating Hope’s platform to provide seamless navigation, following best practices and foundational UX principles like Hick’s Law and Jakob’s Law. A modern design with ample white space, refined typography, and powerful imagery elevated their digital presence, creating a visually stunning yet intuitive experience. To further enhance functionality, we integrated their booking system, allowing users to effortlessly join their mountain climbing adventures while supporting their mission to improve global cancer care.

The previous design struggled to inspire action or convey Radiating Hope’s powerful mission. Outdated visuals, cluttered navigation, and a lack of intuitive structure made it difficult for users to engage or find key information.