Avatar-Based Digital Identity Platform Design for Mohu
Galina Gorbach
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Posted Jan 7, 2026
A dynamic website for Mohu that integrates avatar culture with social platforms, creating a seamless and interactive experience for visitors.
Mohu - Avatar-Based Digital Identity Platform
Description: Mohu is an innovative digital identity platform that bridges the gap between gaming culture and mainstream social media. The website showcases how avatars are transforming online interaction, with a focus on the untapped market of under-18 users who identify as gamers.
Key Features:
Storytelling with animations and transitions
Insights presented through interactive visualizations
Character-focused design that brings avatar culture to life
Platform integration messaging (Instagram, WhatsApp, WeChat, Roblox)
Product launch announcement for "Wrangler" avatar system
Partnership showcases with brands like TikTok, Roblox, and others
Design Highlights: The site uses a vertical scroll with color-blocked sections (blue, white, pink) to segment different messages. Each section features avatar characters and illustrated elements. The design supports the brand's fun, young vibe.
Target Audience: Gen Z and younger audiences, particularly the 90% of under-18s who identify as gamers, along with brands looking to connect with this demographic.
