E-commerce Mobile App for shops, restaurants and bars
Alice Tobia
Heineken's leap to Digital, designed for 1.5 million customers globally
A B2B ordering web app that helps bar and restaurant owners run and grow their business.
Heineken faced a fragmented digital landscape, with more than 35 e-Commerce platforms that varied significantly in user experience and efficiency.
The key challenge was to create a unified platform that could accommodate the diverse needs of over half a million customers globally, enhance the user experience, and facilitate seamless business operations.
My role
Product Design (end-to end UX & UI) focussing on the upper funnel of the customer experience and cross-journey features.
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Posted Jan 8, 2024
Research, UX/UI Design, Prototyping of an ordering Mobile App.
