A little bit about the client: Millie Savage is an Australian jewellery designer based in Naarm (Melbourne) who crafts unique, high-quality, ethically sourced pieces — from fine & semi-precious stones (especially Australian opals), to limited editions and “one-off beauties”. The brand has grown from humble beginnings in a garden shed to multiple flagship studios and stores across Australia and internationally.

Her studio & store network includes Fitzroy (HQ), London, NYC, and more. Each location showcases core collections, as well as limited and bespoke pieces.

Present the craftsmanship, materials, and design ethos in a way that conveys luxury, uniqueness, and authenticity.

Organize a diverse product catalog (rings, necklaces, charms, limited editions, pet tags, etc.) so browsing feels curated, not overwhelming.

Make custom & limited edition pieces stand out to build excitement and exclusivity.

Support international customers with multi-currency display, global shipping, and store locators.

Ensure a seamless, high-fidelity user experience on both mobile and desktop, with performance optimised for image-heavy content.

Reflect the brand’s identity: the playful, creative, artistic soul along with the precision of fine jewellery.

Developed custom Shopify theme: clean navigation, strong product filters (by type, stone, custom vs regular), dynamic presentation for limited edition / one-off pieces./

Integrated multi-currency support and transparent shipping / store location features for global customers.

Crafted dedicated pages for “About Millie”, “The Store & Studio” content: telling the story of origin (garden shed beginnings), where the studios are, the expansion story (Fitzroy, London, NYC, etc.), to build brand narrative.

Ensured mobile-first design; optimized performance, especially for image loads.

Built trust features: ethical sourcing note, product care, returns/repairs, sizing guides, etc., clearly accessible.