I developed and optimized blog content for Environmental Education Associates to enhance their online visibility and engagement. My work involved keyword research, content creation, and implementing SEO strategies to improve search engine rankings and drive organic traffic.
Deliverables:
SEO Strategy Development: Crafted a targeted SEO strategy with focused keywords.
Keyword Research and Integration: Identified and incorporated relevant keywords naturally into the content.
Blog Content Creation: Produced informative and engaging blog posts with clear headings, bullet points, and CTAs.
Meta Tags and Descriptions: Created optimized meta titles and descriptions to enhance click-through rates.
Internal and External Link Building: Strategically linked to related content and authoritative sources.
Image Optimization with Alt Text: Optimized images with descriptive alt text to support SEO.
Mobile-Responsive Formatting: Ensured content was responsive and easy to read across all devices.
Analytics Setup and Reporting: Set up analytics to track performance and inform data-driven improvements.
Results:
Increased organic search traffic by 35% in three months.
Improved engagement metrics, such as time on page and reduced bounce rates.
Boosted click-through rates on blog posts, leading to higher interaction and conversions.