In 2021, I worked with Chineasy, the award winning Chinese learning app famous for its iconic illustrations and learning methodologies, to redesign their home page that drives conversion. Bringing life to the landing page was a critical success factor to our project. We incorporated numerous types of media such micro animations, transitions and designing custom illustrations to bring their illustrations to life and communicate Chineasy's value which led us to a 60% of increase in user engagement and 45% increase in conversions.

See the result below: