A specialized platform for DNA analysis in nutrition, fitness, and cannabis. Order your kit from home and receive personalized wellness recommendations.

Our task was to develop a strong brand identity and a user-friendly e-commerce website for convenient home DNA kit orders and personalized health recommendations.

For the Beyond DNA project, I created user personas for a nutritionist seeking personalized health insights, a yoga instructor focused on holistic well-being, and a creative cannabis consumer interested in cannabis's effects on health. Each persona ensures the brand's visual identity and user interface effectively engage their unique motivations.

Here you can see the logo we created for Beyond DNA, along with some graphics we developed for the brand identity, including typography and colors.

With just a few clicks, users can explore each test, select the one that suits their needs, and complete their purchase seamlessly. Once the test kit arrives, they follow easy instructions, send back their samples, and receive comprehensive insights and recommendations based on their unique genetic makeup.