Small teams often know something is slowing growth, but they lack a structured way to identify the real bottleneck and decide what to do next.
THE SOLUTION
Vertex turns that uncertainty into a focused business-readiness diagnosis. The experience guides users through 12 concise questions across strategy, customers, operations, and technology, then transforms their answers into a personalized scorecard and 90-day action plan.
WHAT I BUILT
• Bilingual English and Portuguese experience
• Responsive assessment flow designed for desktop and mobile
• Server-side scoring API with validated inputs
• Personalized maturity level, priorities, and recommendations
• 30, 60, and 90-day action roadmap
• Private local history and one-click PDF export
• Accessible controls, keyboard states, and reduced-motion support
DESIGN APPROACH
The visual system combines warm editorial colors with precise dashboard components. Cream, forest green, coral, mustard, and mint create a confident but approachable product—serious enough for business decisions without feeling like a rigid consulting tool.
THE OUTCOME
A complete, deployment-ready product demonstration that connects product strategy, UX writing, interface design, frontend engineering, API logic, internationalization, and Cloudflare delivery in one cohesive experience.