Vertex — Bilingual Business Readiness Assessment by Pedro WelisonVertex — Bilingual Business Readiness Assessment by Pedro Welison

Vertex — Bilingual Business Readiness Assessment

Pedro Welison

Pedro Welison

THE CHALLENGE
Small teams often know something is slowing growth, but they lack a structured way to identify the real bottleneck and decide what to do next.
THE SOLUTION
Vertex turns that uncertainty into a focused business-readiness diagnosis. The experience guides users through 12 concise questions across strategy, customers, operations, and technology, then transforms their answers into a personalized scorecard and 90-day action plan.
WHAT I BUILT
• Bilingual English and Portuguese experience • Responsive assessment flow designed for desktop and mobile • Server-side scoring API with validated inputs • Personalized maturity level, priorities, and recommendations • 30, 60, and 90-day action roadmap • Private local history and one-click PDF export • Accessible controls, keyboard states, and reduced-motion support
DESIGN APPROACH
The visual system combines warm editorial colors with precise dashboard components. Cream, forest green, coral, mustard, and mint create a confident but approachable product—serious enough for business decisions without feeling like a rigid consulting tool.
THE OUTCOME
A complete, deployment-ready product demonstration that connects product strategy, UX writing, interface design, frontend engineering, API logic, internationalization, and Cloudflare delivery in one cohesive experience.
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Posted Aug 11, 2026

A bilingual assessment product with server-side scoring, personalized insights, a 90-day action plan, local history, and responsive UX.