Custom Graphics - Social Media Design | Nova Estética
Ana Carolina
"Nova Estética" is more than a beauty clinic; it's meant to represent wellness, comfort and elegance simultaneously. The way through which the client pictured it was:
• By sticking to their initial color palette, in sober colors and tones;
• By using professional photography from the two most 'popular' doctors;
• By openly talking about prices, avoiding confusion and prioritizing clarity.
The flower-like shapes contribute for a calmer, classier appearance, working as an element of recognition across graphics. The typography favors visibility over flourish, transmitting a message of closeness.
One of the two doctors is also the owner; that is how, by utilizing her photos strategically, we aimed to provoke familiarity. For the patients scrolling through social media to be given pause because of the two: a face they recognize, and a graphic that pleases the eye.
Furthermore, the custom graphics for the client's Instagram aimed (and struck true) towards intimacy rather than detachment, and the result were, generally, more likes than "formal" posts, and a profile that invites the patient in!
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Posted Nov 22, 2025
A complete pack of minimalist posts where every publication's meant to connect and draw in its audience, for a beauty clinic.
