To bring to life some of Amazon Alexa’s nine most requested original songs and jingles, Two Palms were briefed to develop fun and sharable animated videos to go alongside the songs. From a song about dogs, to a duet with Santa, the animated videos would appear on Alexa screen devices to encourage further product engagement with existing users. The videos would also be shared across Alexa’s social channels to drive awareness of the experiences and showcase Alexa’s fun, friendly personality.