Social Media Marketing/Pol-langua
Ulyana Burak
To develop an Instagram marketing strategy for Polish language courses in Poland, I took the following steps:
Brand and target audience research:
The first step was to analyze the brand and identify its unique features and values. Then, after researching the target audience, I found out what design elements and styles attract their attention.
Creating a visual identity:
Based on the brand and audience research, I developed a visual identity for the Instagram account of the Polish language courses. This included choosing a color palette, fonts, image types, and photo or illustration styles.
Design of posts and stories:
Developed designs for posts and storis that will match the visual identity of the brand and attract the attention of the audience. These can be creative training videos, visualizations of Polish culture, motivational quotes, etc.
Use of Highlights:
Created highlites that contain key information about the courses, such as instructor information, class schedules, student testimonials, bonus materials, etc.
Examples of highlites:
"About Courses" (with information about course content, duration, cost, etc.).
"Teachers" (with brief biographies of teachers and their qualifications).
"Testimonials" (with students' feedback about the courses).
"Schedule" (with class schedules and a link to enroll).
"Bonuses" (with information about additional materials and promotions).
Post and Stories Design:
Create eye-catching designs for posts and stories that are consistent with your brand and capture your audience's attention. Use colorful images, animations, quotes, and questions to engage subscribers.
Examples of posts:
Educational videos and photos with Polish phrases.
Motivating quotes about learning the language.
Information about Polish culture and traditions.
Testimonials from students with photos.
Examples of stories:
Announcements of upcoming classes.
Quizzes or tests on Polish language skills.
Assignments for self-study.
Behind-the-scenes: photos or videos of lessons or teachers.
You should also remember to regularly update your content, interact with your audience through comments and posts, and analyze results and adjust your strategy based on audience response.
Like this project
Posted Feb 13, 2024
A visual concept that included Stories, Posts, Highlights. The concept of our Polish language courses aims to create a modern and engaging learning experience.
Likes
0
Views
10
