Email copywriting

I recently had the opportunity to work on an email copywriting project. The client was a company that offered various digital products and services, and they wanted to increase their email open rates and click-through rates. They were specifically looking for engaging and persuasive emails encouraging their subscribers to act.

To start the project, I researched the client's target audience and their interests, pain points, and motivations. Using this information, I developed several email templates incorporating persuasive language, storytelling, and personalization. I also made sure to include clear and compelling calls-to-action that would encourage subscribers to click through to the client's website or landing page.

Once the templates were created, I worked closely with the client to customize each email for their specific promotions and campaigns. We tested different subject lines, email lengths, and calls to action calls to action to determine which ones resonated best with their audience. Through this process, we were able to increase their open rates by 25% and their click-through rates by 15%.

Overall, the email copywriting project was a great success, and I enjoyed working with the client to achieve their marketing goals.