Kajabi Personal Brand Website for Dr. Devin Vrana
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Nagaraj M
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Kajabi Personal Brand Website Build for Dr. Devin Vrana
Kajabi Personal Brand Website Build for Dr. Devin Vrana
Built a full 3-page Kajabi structure for Dr. Devin Vrana and The LightHouse brand. The goal was not just making pages look good, but creating a stronger emotional flow that guides visitors into the right path based on who they are.
The project included:
• Homepage rebuild
• “For Chiropractors” sales page
• “Work With Me” personal brand page
• Full mobile optimization pass
• Conversion-focused structural updates
• Fast turnaround implementation inside Kajabi
The pages were designed so Dr. Devin could later plug in her own videos, photos, and final voice-driven copy without needing another rebuild.
The Challenge
The existing site had strong ideas and branding, but the structure needed to become clearer, more emotional, and easier to navigate.
The biggest challenge was balancing two different audiences inside the same brand:
General audience / personal brand visitors
Chiropractors entering the “Adjust the Adjuster” world
The pages also needed to feel premium while still staying warm and personal.
Another important part was making the site feel strong on mobile since most visitors were expected from Instagram and mobile traffic.
Project Scope
Based on the original requirement document, the build included:
Hero section
Two-path “Fork” section
About section
Navigation restructuring
Sales page layout
Pricing section
FAQ accordion
Manifesto callouts
CTA flow
Countdown timer integration
[For Chiropractors Page]
Speaking section
Coaching section
Lighthouse clinic section
Podcast/social sections
Closing quote section
[Work With Me Page]
Structural & Conversion Improvements
During the final feedback round, several conversion-focused upgrades were added across all pages.
Added Video Placeholder System
Created 6 video-ready containers across the site with:
16:9 responsive structure
Gold borders
Eyebrow headings
Mobile-friendly layouts
Future-ready embed support
This allowed the client to quickly add talking-head videos later without redesigning sections.
Built a Countdown Timer
Added a live countdown timer to the “For Chiropractors” page to support the founding offer launch.
The timer was styled to match the luxury/editorial branding using:
Gold typography
Dark background
Elegant spacing
Mobile responsiveness
Created Emotional Story Blocks
Added personal story placeholder containers throughout the site so the client could later drop in longer-form emotional copy.
These sections used:
Serif italic typography
Soft gold accents
Editorial spacing
Callout styling
Created Screenshot-Worthy Sections
Several areas were redesigned specifically to become more visually memorable and shareable.
Examples:
“Same brand. Different rooms.”
Manifesto pull-quote treatment
“The power that made the body heals the body.”
Closing quote treatment
The goal was making visitors stop scrolling.
Mobile Optimization
A full mobile QA pass was completed across all three pages.
This included:
Better text wrapping
CTA spacing fixes
Responsive section stacking
FAQ usability
Countdown readability
Mobile typography balancing
Button touch optimization
The mobile experience became the primary focus because most traffic was expected from phones.
Design Direction
The visual direction focused on:
Editorial luxury
Strong typography hierarchy
Dark + gold contrast
Teal/fuchsia accent balance
Spacious layouts
Emotional pacing
The site intentionally avoids overcomplicated animations or heavy layouts. The structure itself does the work.
Tools & Platform
Kajabi
Custom HTML/CSS sections
Responsive layout adjustments
Countdown integration
Conversion-focused page structure
Turnaround
The full build and structural revisions were completed in a very fast turnaround window while keeping the pages responsive and clean across devices.
Key Outcome
The final result gave the client:
A cleaner conversion path
Better emotional storytelling structure
Stronger mobile experience
Launch-ready Kajabi pages
Flexible sections for future content additions
A premium personal brand presentation
The entire build was structured so the client could continue updating content easily inside Kajabi without needing developer support every time.
Live Pages
Behind the Scenes
The build was created directly from a detailed structure document and final-round conversion feedback provided by the client.
Like this project
What the client had to say
Great communication & execution. Fast with attention to details requested. Highly recommend & we will definitely collaborate again.
Dr. Devin Vrana, The LightHouse
May 19, 2026, Client
Posted May 20, 2026
Built a 3-page Kajabi site for Dr. Devin Vrana focusing on emotional flow and mobile optimization.
Likes
1
Views
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Timeline
May 16, 2026 - May 19, 2026
Clients
The LightHouse
