Industry: Books

Client: Publixing

Year: 2020

My role: UX/UI Designer, Web Designer

Publixing is an audiobook publishing company. The company produces dozens of audiobooks and books a year and offers the largest selection of Slovak and Czech audiobooks.

The audiobooks are promoted through the company’s website divided into subpages and sections according to the audiobook’s genre. The company’s website was outdated, needed to increase traffic, generate more leads, and improve user experience.

Nowadays customers research, compare and buy products online more than ever. The company’s website was created a long time ago and wasn’t up to date anymore. Publixing uses the website to promote the newly published audiobooks; therefore, it was time to create a new design and improve the site’s structure.

Aside from the visual look, the company needed first and foremost to increase traffic, generate more leads, improve SEO, and improve user experience. A website redesign can help keep up with the changes in consumer behavior and maximize the company's results online.

The project's scope was to create a new information architecture and overall structure of the company’s website, visual design, and content structure.

Information architecture

Website design

Goal-setting & Discovery session

Plan and conduct user and market research

Interpret data and findings

Create user journey maps and personas

Determine information architecture and create user flows

Create prototypes and wireframes

Create style guide

Create a visual design of the website and mockups

The result of our collaboration was a new information architecture, the visual design of the company’s homepage for desktop and mobile, and the product page. Publixing’s website serves as a “home base” that the client can send to customers when they want to purchase or learn more about a particular product a company offers. The new design and site's structure make it easy to search among hundreds of audiobooks and find the one that a customer desire.

Each audiobook has a play button that allows a customer to listen to a sample from the audiobook. With two buttons below the product, the customer can quickly choose and add to the cart a type of audiobook he wants to purchase. The new website has helped the client attractively promote audiobooks and convert more visitors into customers.