To create an engagement that is compelling enough to attract users and provide an engaging and satisfying experience while showcasing our brand messaging. It should also incorporate a gratification system based on the leaderboard that encourages users to continue playing and further engaging with the brand. The engagement should follow Gulf’s brand guidelines.

A form for fetching user’s personal information.

User should get notified to enter all mandatory data.

Incorrect format of data should not be accepted.

This is a section where user can win the grand prizes by entering the code they get from buying the Gulf Products.

User should be gratified with points and notified that he is eligible to win prizes.

User should get proper alerts when entering the incorrect code.

Questions should be related to the Gulf brand or cricket theme.

Questions should be of varying difficulty levels.

Users should be given multiple chance t to answer each question.

Users should get points for correct answer.

The words to search for should be related to the Gulf brand or cricket theme.

Users should be given 6 words to find in a matrix of 8x8.

Users should be incentivised to continue playing with rewards points.

Pictures should be related to the Gulf brand or cricket theme.

Each picture should have multiple choice options for users to guess from.

Users should be incentivised to continue playing with rewards and badges.

Pictures should be related to the Gulf brand or cricket theme.

Each picture should have multiple choice options for users to guess from.

Users should be incentivised to continue playing with rewards and badges.

Figma

Adobe XD