Project Overview: I worked with a retail fashion brand specializing in shoes and bags to design high-quality social media visuals aimed at improving brand consistency, product presentation, and audience engagement across their social platforms.

The Challenge: The brand needed visually appealing and consistent social media content that clearly showcased their products while maintaining a premium, retail-ready look. Existing content lacked uniform branding and did not effectively highlight product details or lifestyle appeal.

Role and Resposibility: I was responsible for the creative execution of the social media designs. This included developing layout concepts, selecting color palettes that aligned with the brand identity, creating clean and modern product compositions, and designing posts optimized for platforms like Instagram and Facebook.

Design Approach: I focused on creating balanced, product-centric designs that emphasized clarity, texture, and brand aesthetics. Each design was done to hightlight product visuals, while maintaining consistency in typography, spacing, and visual hierarchy across all posts.

Deliverables: The final deliverables included multiple social media post designs suitable for feed and promotional use, ensuring they were adaptable for different formats and campaigns.