A treehouse studio shouldn't have

A treehouse studio shouldn't have a website that feels like a template.

Artistree Home builds treehouses and living structures that sit in the landscape instead of on top of it. Their old pitch was easy to say and hard to feel, so the site had to do the feeling.

A few decisions I'm proud of:

Each project tile gets its own verb pair. Pre-Fab is "Plug. Play." Residential is "Design. Build." Commercial is "Plan. Operate." Visitors can tell which door is theirs from one glance at the photo and two words.

Photography does the talking. A fern held between two fingers for "Reconnect to Nature." A night sky behind "Create a sense of place." A hand on raw timber for residential. Nothing is staged to look like architecture, because the point is the relationship with nature.

Copper is the only loud color. Everything else is forest green, deep shadow, or white space. The copper reads like bark and bronze and shows up only where I want a click: buttons, the process blocks, the footer.

The process is just two numbers and a tree. Site Visit and Design get big numbered copper blocks next to photos of old-growth trees and site plans. First-time clients can see what happens after they reach out before they reach out.

The philosophy section teaches without lecturing. Biomimicry is a heavy topic, so each idea gets one short paragraph over one strong image. "Learn from nature" sits over a leaf, because the example in the copy is a leaf shaping water drainage.

The result is a site where the first scroll feels like walking into the woods, and the last one ends at "See our philosophy in practice."

What would you have done differently? Genuinely curious. 👇