Jax Poetry Fest Redesign

Jax Poetry Fest is an annual month-long poetry festival hosted by a local non-profit, Hope at Hand. During Jax Poetry Fest, spoken word performances, poetry slams, youth poetry contests, and a variety of workshops are offered at no cost to the public. A brand identity to fit this fun and creative event needs to be designed, as well as a marketing campaign that can be used year after year.

A fun and colorful brand identity with a cut-paper style as a nod to the tactile nature of poetry and Hope at Hand, Inc. In addition to brand guidelines I designed a marketing campaign including a series of postcards sent to Hope at Hand’s supporters and donors, environmental banners for James Weldon Johnson Park, where events are held, social media banners and posts, a flyer that is put up at local businesses, and a notebook to sell at events.

See more at https://www.jaxpoetryfest.org/