Fuji Ramen is a long-established Japanese restaurant just down the street from Fujiyama. The best noodles are there.

Disclaimer: This is a passion project.

Expand their range.

Start doing takeaways.

Upgrade their design to a more inviting one.

This Brand wants to offer an inviting and friendly feel to their clients. They want to keep the traditional vibe that is linked to the brand itself and Mount Fuji, but bring some playfulness along. For this, we opted to bring in some colours, that are associated with Japan (the blues and reds), simple shapes and a bit of grainy texture to infuse the brand with some nostalgia.

We kept the typography quite simple, with round shapes that show friendliness and trust. The Brand Mark is an abstract-like illustration of Mount Fuji with wavy lines that seem like noodle strings.